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Ottovonmo Productions makes Good Things Happen at Colonial Laundromats

Ottovonmo Productions Inc. developed a hit marketing campaign for Colonial Laundromats called “Good Things Happen at Colonial Laundromats.”  The concept was created by our Lead Cinematographer Ben Richardson and written/produced by the latest addition to the Ottovonmo Productions team, Mark Eischen.

Mark brings over 15 years of advertising and creative marketing experience to the Ottovonmo.  For Colonial Laundromats, Mark produced a commercial which highlights the cleanliness, availability of machines, and that it is open 24 hours, while catching the viewer’s eye and sense of humor with a classic boy meets girl love story.

“I couldn’t be more thrilled to have Mark on board,”  said Bret Moses, President of Ottovonmo Productions  “he has already brought some fresh ideas to our clients and I look forward to growing our business with him. Add Mark’s voiceover talent, and we think he is an outstanding addition to our team.”

Colonial Laundromats took a chance and accomplished both a memorable commercial while keeping true to their local clientele by showcasing their immaculate facilities.  “We were very pleased with Ottovonmo’s concept and execution.” Tim McConnell commented “they created a memorable, National broadcast quality commercial for us which sticks out from the other local commercials out there.”

To view the commercial, go to http://www.UpstateTVAds.com


About Colonial Laundromats

Colonial Laundromats is the largest chain of self-service laundry facilities in Central New York. We pride ourselves in providing our customers with a convenient and easy way to service their needs. We are a family owned business and have been serving Central New York area since 1983.

About Ottovonmo Productions Inc.

Ottovonmo Productions Inc. is a technology based video production agency that specializes in the creation of traditional and innovative media for local, national and international businesses.  They specialize in broadcast commercials, infomercials, and corporate videos for sales, marketing, and training.

The agency leverages the latest technology to deliver high production value with scale to accommodate small to large business marketing and advertising budgets. Ottovonmo Productions Inc. is headquartered in New York and serves clients throughout the United States. 


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Complemar Adds Internationally Recognized Client

Complemar Packaging and Fulfillment, a leading supplier of outsourced business services in Rochester, N.Y. is pleased to announce the addition of internationally recognized client, Crystal Icing.  Known for its eye-catching designs for crystal-embellished cell phone faceplates, laptop covers and decals, the locally based firm sought out Complemar to improve service to their retailers and sales people and automate the ordering process. 

"As we grow, it’s important that the service we provide our retailers and salespeople is as flawless as our products. We needed a fulfillment and order management partner that had the systems and processes in place to support our growth,and yet still have the flexibility to deliver us functionality that responds to the needs of our sales channels,” said Gina Smith, President, Crystal Icing. Wasim Khaled, CEO, continued, “Complemar has given us outstanding customer service and has quickly become an extension of our team.”

“We’re committed to helping businesses succeed by providing them with the tools that they need to grow,” said Christine Whitman, CEO and President of Complemar.  “Our services are helping Crystal Icing get their products to retailers faster while increasing their internal efficiencies through integration with their ERP program.”

About Complemar Packaging & Fulfillment
Complemar helps clients reduce costs and turn-around time, and increase sales and marketing effectiveness by providing outsourced business services including: fulfillment, packaging, database marketing, direct mail, order and inventory management solutions, print on demand, product refurbishing, and customer support.  For over 60 years, we’ve been committed to the success of our clients through continuous improvement to capture all possible efficiencies while flawlessly executing and delivering outstanding account management. For more information about Complemar, call 800-388-7254 or visit www.complemar.com.

About Crystal Icing, LLC
Since 2005, Crystal Icing has been transforming the ordinary into truly unique pieces of art. From Sidekicks™ to iPhones, Sharpies® to Gibson guitars, asthma inhalers to laptops and everything in between – Crystal Icing has Iced it all!  Since then they have become the world's premier leader for customization of products in Crystallized™ Swarovski Elements.  For more information about Crystal Icing, visit their website at http://www.crystalicing.com or call 585-672-5083.


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Job Opening: Interactive Strategist

Travers Collins & Company is an award-winning agency that offers effective marketing communications solutions for companies looking for better branding and positive publicity. For nearly 15 years, Travers Collins & Company has provided advertising, public relations, interactive media and investor relations support to clients in Western New York and across the country. Our areas of expertise include food & beverage, education, healthcare & medical products, financial services, and consumer packed goods. Travers Collins & Company is a member of the National Investor Relations Institute, the Worldcom Public Relations Group and the Transworld Advertising Agency Network.

 www.traverscollins.com

Overview:
The Interactive Strategist leads the agency in interactive business development and provides strategic thinking for all agency clients. They manage the creative team and vendors to develop all aspects of an integrated project, while maintaining specific budgets and timelines. They are charged with thinking beyond the boundaries of traditional agencies, presenting innovative thinking, next-generation project management and insights for all interactive work. They have a demonstrated ability to harness the internet to move the needle for clients and provide measurable ROI. They must be ready to push interactive innovation, be relentless in learning about emerging media and conversant in new technologies including social networking, blogs, behavioral tracking and targeting, search engine optimization, email marketing, and web analytics.

Responsibilities:
Serve as the key player in developing specific interactive plans to support client objectives and help infuse interactive thinking across the agency.

Develop and execute strategic frameworks and rationales for interactive marketing campaigns, website development, and other digital marketing projects.

Work with internal and external creative and technical resources to determine project scope and all necessary technical components.

Work with vendor partners to write project documents including scope, testing and delivery.

Work directly with clients in new business presentations and client consulting meetings to present solutions and show them the value of the agency’s interactive capabilities.

Maintain communication with account service team ensuring accurate project status, schedule and budget information.

Develop reporting metrics to ensure successful projects and campaigns.

Mentor account service representatives, empowering them to help create and manage best-in-the-industry interactive content and experiences ensuring the agency includes strong and smart interactive components for all clients as part of the overall communications mix.

Oversee the development and execution of on-line media plans. 

Salary Range: an attractive compensation and benefits package 

Please email your resume and cover letter to kburns@traverscollins.com

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360 PSG Lights New Ace Energy Website

Ace Energy, a full service energy savings company, launched its new website www.aceenergy.com with 360 Professional Services Group.  

Headquartered in Buffalo, NY, Ace Energy specializes in customized Smartlight energy-efficient lighting solutions and power-management resources for businesses nationwide.  

360 PSG graphic designers provided a full website redesign for Ace Energy to increase their brand awareness and give them a more professional presence online where they can promote their energy saving solutions.

With the built-in search engine optimization features of the Fission Web System, Ace Energy’s new website has the potential to rank higher on search engines and be more visible to potential clients searching for energy saving solutions online.  

With the Fission Content Management System (CMS), Ace Energy has the power to add, edit, and update content, news articles, event calendars, and more to promote their lighting solutions and energy management services. 

In addition, Ace Energy can create and add dynamic case studies with project pictures, specifications, project results, project savings, and more to showcase their completed energy-saving projects.  

Ace Energy’s new website is hosted on secure servers at 360 PSG’s business class datacenter just outside of Buffalo in Amherst, NY.  

360 PSG is an Amherst, NY based web design and web development company with offices in Buffalo and Virginia. 

http://www.360psg.com

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Job Opening: Grant Writer

Responsible for writing proposals for both unrestricted operating revenue and restricted projects and for submitting timely and accurate reports for all existing grant funded projects.


Major Responsibilities:
• Responsible for conducting the full range of activities required preparing, submitting, and managing grant proposals to foundation and corporate sources.
• Perform prospect research on foundations and corporations to evaluate prospects for corporate and foundation grants.
• Comply with all grant reporting as required by foundation/corporate donors.
• Provide stewardship to current donors.
• Understanding of institutional history and programs.
• Make appointments for Scout Executive and Finance Director with foundation officers and other prospects, arrange for onsite tours for supporters (foundation officers, foundation trustees).
• Maintain current records in database and in paper files, including grant tracking and reporting.
• Track statistics relevant to development and provide department with written materials necessary for donor stewardship.

Knowledge and Skills:
• Strong written communication skills; ability to write clear, structured, articulate, and persuasive proposals.
• Strong editing skills.
• Attention to detail.
• Ability to meet deadlines.
• Knowledge of fundraising information sources.
• Experience with proposal writing and institutional donors.
• Knowledge of basic fundraising techniques and strategies.
• Strong contributor in team environments.

Qualifications
• Minimum of two years experience with grant writing.
• Previous experience with non-profit fundraising.
• Experience working in deadline-driven environments.
• Able to work well in a team environment, handle multiple assignments and meet deadlines.
• Able to monitor and meet income goals.

Respond to: Jon Brennan jon.brennan@otetiana.org
http://www.otetiana.org

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Job Opening: Web and Digital Media Manager

Manager of Web & Digital Media is responsible for developing, managing, and maintaining the primary website of the Otetiana Council, otetiana.org.  They have a strong user understanding and demonstrated expertise in Web content, usability, architecture, development and design.  An understanding of Website applications for fundraising and online reservation systems.


Permanent part time position, maximum of 20 hours per week, reports to the Finance Director

Responsibilities:  
• Provide management of the Council Website and Digital Promotion Media
• Market and present web/digital strategies to diverse audiences, manage multiple projects, and maintain schedules
• Fluent in development techniques to deliver the best user experiences in the most technically efficient manner
• Fluent in Social Media
• Develop and manage online target audience communication including managed blogs, newsletters, and other vehicles
• Search engine optimization and marketing
Skills:
• HTML, javascript
• Adobe Creative Suite 3
• Adobe suite: Photoshop, Illustrator, InDesign
• Flash rich internet applications
• Web Standards
• Framework Development
• Social network marketing
• Widget Development
• Viral marketing ideas and implementation
• Ecommerce integration

Forward Resume to: Jon Brennan jon.brennan@otetiana.org
http://www.otetiana.org

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Keystone Corporation Finishes New Site

Keystone Corporation, a Western New York metal finishing business, launched their new website www.keyfinishing.com with 360 Professional Services Group.

With over 80 years of metal finishing and metal plating for industry experience, Keystone Corporation ensures professional results for commercial, corporate and military metal finishing specifications.  

360 PSG provided custom graphic design to give Keystone Corporation a more professional presence online and increase their brand awareness.

To help Keystone Corporation reach their target audience better and rank higher in search engine results, 360 PSG provided comprehensive search engine optimization and copy cleanup.

With Keystone Corporation’s new site operating on the dynamic Fission Web System, visitors can easily upload specs for potential projects to their “request-a-quote” page with the Fission File Submission component.

Keystone Corporation’s new website is hosted at 360 PSG’s business class datacenter just outside of Buffalo in Amherst on secure servers.  

360 PSG is an Amherst, NY based web design and web development company with offices in Buffalo and Virginia. 


http://www.360psg.com

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K2 Communications wins marketing awards

Rochester marketing firm K2 Communications has received recognition at the Summit Creative Awards Competition for excellence in Brand Redesign and Green Marketing. K2 won a Silver Award in the Green Marketing category for its "Green + Glamorous" campaign for Eastview Mall and a Bronze Award in the Brand Redesign category with Lakeview Mental Health.

The team of talent behind K2 Communications’ award winning designs includes -- Claire Kaler (of Brighton), creative director and founder; Julie Bonzo (of Penfield), brand manager; Monica Guilian (of Livonia), art director; and John Cammarosano (of Victor), art director.

http://www.k2website.com

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Diamond Designs Greener Package For Highland Lilac™ Perfume

Rochester, NY – Diamond Packaging and Highland Lilac of Rochester today announced a new, greener package for the renowned Highland Lilac™ perfume. The new packaging will debut at the 2009 Lilac Festival May 8-17 at Highland Park.
 
Both Diamond and Highland Lilac have deep roots in the Rochester community. Dan Morgan first designed, developed and manufactured Highland Lilac™ perfume 40 years ago, and partnered with Diamond to package the product for its initial launch at that time. Today, Highland Lilac™ is one of America's finest perfumes, winning numerous national awards and international gold medals, and having been presented to 11 first ladies of the United States. It has also been featured on The Martha Stewart Show and in several national magazines, including Shopping Etc. and Affluent Lifestyles.
 
"We're excited to partner with Diamond in this green initiative," said Charles Morgan, president of Highland Lilac of Rochester. "We’re matching a world class packaging company with a world class fragrance.”
 
Diamond created the new packaging with sustainability in mind. The cartons were manufactured using 100% wind energy and produced on paperboard that is 100% recyclable and made from a renewable resource. Efforts were also made to reduce weight, reduce material usage, and eliminate components as these offer the most significant opportunities to conserve raw materials and energy, reduce greenhouse gases, and minimize discards.
 
The overall weight of the carton was reduced by 60% compared to the previous version, due to a 25% paperboard reduction and the complete elimination of PVC plastic. The straight tuck carton design also features an integrated insert, which secures the bottle inside and eliminates a separate component.
 
The environmental benefit of using wind energy during production of the packaging is equal to offsetting approximately 2295 pounds of carbon dioxide per year, the impact of which is equivalent to planting .94 acres each year or not driving 2402 miles.
 
In addition to designing and manufacturing the cartons, Diamond coordinates the product manufacture and bottling of the fragrance.
 
Highland Lilac™ perfume, which has been described as “an amazingly true essence of the lilacs at their peak”, is marketed internationally through select catalog and specialty boutiques stores, and through its website at www.highlandlilac.com.
 
It will also be available during the Lilac Festival. The first 1000 purchasers of the perfume at the festival will receive a complimentary Martha Stewart lilac plant with each purchase. The live plants are cultivated by famed local horticulturist Ted Collins.
 
Since 1911, Diamond Packaging has dedicated itself to providing the highest standard of quality, innovation and cost effective packaging solutions for companies including Avon, Bausch & Lomb, Beiersdorf, Coty, Godiva Chocolatier, L’Oreal, and Procter & Gamble. As part of the Global Packaging Alliance® (GPA), Diamond and its alliance members offer packaging solutions to companies operating on an international scale. Customers receive responsive, localized service, award-winning creative designs, identical product specifications and consistent brand recognition, resulting in unparalleled worldwide packaging support.
 
For more information about Diamond Packaging, contact Dennis Bacchetta at (585) 334-8030 x229 or visit the website at http://www.diamondpackaging.com . For more information on Highland Lilac of Rochester, contact Charles Morgan at 585-330-7501 or visit the website at http://www.highlandlilac.com .
 
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Carr Marketing Communications Creates Integrated Marketing Campaign for AdaptaVan, LLC

Carr Marketing Communications, an independent strategic planning, public relations, and marketing firm based in Amherst, N.Y., has created an integrated marketing communications program for AdaptaVan LLC in Clarence.
 
The strategic communications program included the development of a new, interactive Web site (www.adaptavan.com), a marketing kit for use by AdaptaVan dealers and distributors, a trade advertising program and a national public relations campaign.
 
Formed in 2007, AdaptaVan is a national sales and marketing organization created exclusively for the promotion and distribution of AdaptaVan wheelchair accessible vehicles throughout North America. Main Mobility--builder of the AdaptaVan-- is the paratransit industry’s leading innovator in creating wheelchair accessible vans that enhance the lifestyles of physically challenged and disabled individuals.
 
http://www.carrmarketing.com
 
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